The bay of all saints or Bahia de Todos Santos has evolved into the best port along the entire Baja west coast after its discovery by Juan Rodriguez Cabrillo in 1542. It soon became a harbor for both the Manila galleons navigating the coast from San Francisco to the East and the pirate ships that lay in wait for them. The actual development of Ensenada did not begin until the early 1870’s, then largely as a result of the gold finds in the mountains to the south for which Ensenada served as the port. In 1877, the status of port of entry was made official, and in 1882, owing to its continued growth and importance, Ensenada replaced the by-then declining Real de Castillo as the capital of northern Baja California. The town then consisted of 5 or 6 houses, and some 25 to 30 residents, plus about 25 soldiers that were
garrisoned there.
Ensenada is situated on what was once known as the Rancho de Ensenada which was titled to the late Don Pedro Gastelum in 1878 by the Supreme Government of Mexico. He sold the ranch to Senor Maximiliano Berstein in May, 1886, who sold it to what was then known as the International Company of Mexico. The land was then parceled into blocks of 100 meters per side, and lots of 25 by 50 meters, for town site and settlement. The remaining lands were divided into portions and within these was founded the Carlos Pacheco Colony south of town, which was further divided into the ranches of Cipres, Maneadero, and Punta Banda, purchased in the most part from private individuals with previous land titles.
Ensenada was the largest settlement in the district. The area’s climate was and is unsurpassable in climate, fronting the beautiful bay of Ensenada, the Bahia de Todos Santos. The area established communication with San Diego, by sea and by land two or three times a week. The areas sole support at this time was agriculture, livestock and fishing. Crops and plants were reliant on rain watered lands to survive. Beyond that there was no important industry yet established.
Rimming the bay is a flat coastal plain that was situated about midway between the missions of Santo Tomas and San Miguel (now known as La Mision), approximately 30 miles equidistant to the southeast and northwest, respectively. At the turn of the 1800’s, these coastal plains were inhabited by rancherias of indigenous Indians, and were passed over for consideration for a mission site due to the areas lack of natural adequate water table irrigation. It was well suited for grazing, and since Mission San Miguel possessed rich grazing land, the Mission Santo Tomas used the area for the raising of their livestock. In 1804, with consent of both missions, the plains were divided into two parcels for development into two cattle ranches to the north and to the south. These ranches remained in control of the areas lowlands until dissolution of the grants in the mid-1800’s.
For quite awhile the area around the Bahia de Todos Santos remained undeveloped. In 1849, a visit to the huge cattle ranch owned by the Senor Francisco Gastelum, an elegant Spanish man who had many of the conveniences of what was then considered civilized life of that era, would reveal clean tables, with table furniture and the first knives and forks to be seen in this country. In 1867 visitors to the area passed Ensenada unnoticed and arrived at El Sauzal 7 miles to the northwest at a landing for small vessels. Little wonder Ensenada was missed as Ensenada reportedly only had 3 inhabitants in 1870, and El Sauzal had a population of 10!
The next decade saw the development of huge tracts of land charter in the south near San Quintin by British and American holding companies headquartered in Ensenada. Large-scale agriculture was undertaken, a number of little workshops and mills established, and hotels and various businesses began. A telegraph line was extended to San Diego and south to San Quintin. The wagon trail to Tijuana was rebuilt, and a pier constructed at Ensenada and Punta Banda. Three small steamers offered service to San Diego, San Quintin, and to the Mexican mainland city of Manzanillo, touching various points in between. The population of Ensenada swelled to about 1500, which by the standards of the rest of the frontera, made Ensenada a virtual metropolis! In 1889, the name, Ensenada de Todos Santos was shortened to just Ensenada.
Unfortunately for Ensenada’s spectacular growth in the 1880’s, it was related to several conditions that would soon prove to be short-lived. The gold rushes that brought many from the north in search of quick riches soon fizzled as the gold claims in the mountains south of Ensenada ran dry of any consequential yields. Furthermore, the Boom of the Eighties north of the border in California, which had driven up land values and land speculation in northern Baja California, had collapsed by mid-1888. This meant that the economy of northern Baja remained stagnant for the next decade into the 20th century. To make the situation worse, a several year period of heavy rain fall ended, and was followed by a period of below-average precipitation. Ensenada’s population had dwindled to 850 inhabitants by 1900, of which less than half were true colonists, the remaining inhabitants consisted of mostly out-of-luck gold miners.
At the turn of the century, the capital appointment was lost to Mexicali and the Mexican Revolution of 1915 annulled these land charters. Even though by 1921 the population had climbed to 2,178, Ensenada remained for many years a sleepy little picturesque town. Gradually the harbor grew into a major seaport and became an export center for the agricultural goods of Valle de Mexicali. Being the closest foreign port to California, the town and surrounding ranches and farms enjoyed a renewed period of growth and wealth. Throughout the 1940s and ’50s the port gained a reputation as one of the finest sport and commercial fishing areas on the west coast, having at one time been known as
the “Yellowtail Capital of the World”.
When the 1930′s emerged as the era of bootleg liquor, smuggling activities and gambling establishments became a staple of the economy. At the corner of Blvd. Lazaro Cardenas and Ave. Riviera is the former Casino Riviera del Pacifico, built in the late 1920′s. In it’s heyday it was a famous gambling house, once managed by the boxer Jack Dempsey. The opening act in 1929 featured Bing Crosby backed by the Xavier Cugat Orchestra. The orchestra included a singer named Margarita Carmen Cansino, a Baja native later to be known as Rita Hayworth. It now can be visited in its current incarnation as a cultural center.
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